We launched the first work for Lyft's new campaign: "It Matters How You Get There" with a big, beautiful shiny pink car wash in LA that was only for Lyft drivers. Keep their cars clean is a major pain point for drivers so we created the car wash as the first of many ways to show that Lyft is the rideshare that cares about those in their cars. We launched our new OOH campaign at the same time.