Heinz Ketchup is here to own Halloween. People have been using Heinz Ketchup for eons as fake blood - so if you have Heinz, you have a costume. We made “Costume Kits” and did a Halloween Pop Up shop complete with a place to splatter Ketchup on any costume.
Two Thanksgiving legends finally meet - Heinz Gravy launched their new float in the Macy’s Thanksgiving Day Parade.
Heinz is the number one ketchup out there for a reason. It doesn’t need to talk about that so much as act and help those that put Ketchup on everything. Packets have always been a savior on the road yet a curse to open and squeeze out. So we invented the So we invented something, patented it, and people went crazy for it. Heinz's New Device Squeezes Every Last Drop Out of a Ketchup Packet”
Chewboom: Heinz Launches New Packet Roller
Delish: Heinz Has A Packet Roller To Help You Get Out Every Drop Of Ketchup
Syndication: Yahoo!Lifestyle, MSN ,*AOL and FromPress
FlipBoard: Heinz Has A Packet Roller To Help You Get Out Every Drop Of Ketchup
*Foodsided: Heinz solves the waste of ketchup with a Packet Roller
*Food Beast: Heinz Debuts New Packet Rollers To Make Sure We Get All The Sauce
Food&Wine: Heinz's New Device Squeezes Every Last Drop Out of a Ketchup Packet
Syndication: Yahoo! , *MSN and *AOL
House Beautiful: Heinz Has A Packet Roller To Help You Get Out Every Drop Of Ketchup
Syndication: Yahoo!, *AOL
*HypeBeast: Heinz Debuts Nifty Gadget That Lets You Squeeze Every Drop Out of Ketchup Packets
iDeaHuntr: Branded Ketchup Packet Rollers:Ketchup Packet Rollers
*iHeart (National): Heinz has come out with the Heinz Packet Roller, built to help squeeze every last drop of ketchup out of ketchup packets.
Mashed: Heinz's New Gadget Will Change The Way You Use Ketchup
MDJ Online: Love ketchup? This new gadget will get every drop out of those little packets
*MSN Buzz60: Heinz Debuts Packet Rollers, Puts Squeeze On Condiments
*Patch: Heinz Debuts Packet Rollers, Puts Squeeze On Condiments
Syndication: MSN
PennLive: Love ketchup? This new gadget will get every drop out of those little packets
*Smartbrief: W+K New York, Heinz invent the "Packet Roller"
The Spoon: Heinz Unveils A Packet Roller to Help You Avoid Mustard Pants
The Takeout: The new Heinz Packet Roller will get every last bit of ketchup out of a packet for you
Thrillist: Heinz Made a Packet Roller to Help Squeeze Out Your Ketchup
Syndication: *NewsBreak
TrendHunter: Heinz Debuts a New Ketchup Innovation–the New Packet Roller
WTAJ Ketchup fiends, rejoice! This new tool From Heinz will get every drop
Kraft Mayo wanted to help those that live in Mayo-Divided households this Valentine’s Day by giving those who love and those who hate mayo, their own Kraft Mayo.
Kraft Mayo knows that we aren’t all Mayo Lovers yet, but believes you can be. When Mayo is one of the most polarizing condiments/topics on the planet, let us bring you over to the side of delicious sandwiches.
Kraft Mayo is a velvety smooth mayo that was under appreciated in the market. It has always done well in mayo taste tests and in the world, except for one demographic - Mayo Haters. And we can’t let the 20% of the world that hates Mayo and is so loud about it from the Internet to your own kitchen kill the dream of the 80% that do. Kraft Mayo is standing up for all the Mayo Lovers around the world.
Duracell launched a huge innovation this summer in their new Duracell Optimum battery. It provides extra life or extra power depending on the device. So what better way to demonstrate when you need extra life or extra power than say, when a bear attacks.
Tinder came to us to launch their first brand campaign and own their own story. “Single is a terrible thing to waste” became our rally cry. It’s an unapologetic celebration of this important time in everyone’s life. It’s not a state of purgatory between puberty and marriage, it’s an important time and not only that, it’s awesome.
Tinder also looked to us to launch their new Tinder U platform that was only available to those with a school email address or within the collegiate age range. Our platform of “Undeclared” stood up for not knowing what you want in life, in love, in anything. An important notion when everyone in your life is looking to you to figure it all out.
We launched the first work for Lyft's new campaign: "It Matters How You Get There" with a big, beautiful shiny pink car wash in LA that was only for Lyft drivers. Keep their cars clean is a major pain point for drivers so we created the car wash as the first of many ways to show that Lyft is the rideshare that cares about those in their cars. We launched our new OOH campaign at the same time.
"Plunder the Lox" became a rally cry for Pirates' fans and it's emblazoned on a sold-out line of tshirts at Dick's Sporting Goods.
Marvin the Martian came back to earth for Blake Griffin's Super Fly 4s. Our Snapchat video was the top performing Snap in their history at the time.
Southern Comfort launched a new website that champions people making their drinks anyway they feel comfortable.
So we created a contest to drive people to make a drink on the site by championing people's other favorite thing - their own face.
The Kids these days think of Clinique as a "mom's brand" with skin stuff so we created a first of it's kind interactive music video starring Zara Larsson and her hit "Lush Life" track. Our video let you change the genre of the same song seamlessly just by changing the color of the lipstick.
The experience was the first interactive music video to run inline on the iphone- no app needed- and was embeddable from makeup blogs to Twitter.
We launched a summer drink for the UK market.
We launched one of the first interactive Super Bowl experiences for Coca-cola with our Mirage spot. Millions of viewers decided who would win the race and got to sabotage other teams before we aired the winning spot in the last quarter of the game.
We re-launched Velveeta back into the world as "Liquid Gold." In our first campaign, the Blacksmith, hailing from the 1800s or possibly just a lunatic living in his mother's basement, sought to show the way of the flame for Velveeta Cheesy Skillets. We did a ton of different things with him, but the tweets from the Blacksmith and Someecards were my favorite.